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Insider’s Guide to Audience Data

Whether it’s for your own in-house use or you’re selling a list to a second or third party, audience data is at the forefront for marketers, agencies and publishers that are thriving.

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Social Media 101: For the Publisher

With roughly 29% of the world’s population actively using social media today, it’s a no-brainer when it comes to getting in on the action. As a publisher, are you really doing everything you can to tap into its potential?

Personalization – How Much Is Too Much?

Inherently understood is the more personal the message, the higher the performance and engagement. BUT, when does too much of good thing become an inhibitor to your success? When does smart and effective personalization cross over to creepy and detrimental?

Within KM’s technology, the unified audience database consolidates and systematizes demographic, contextual and behavioral audience data from multiple profiles and sources, bringing information all together into a single, centralized audience source. Rather than disparate audience silos that lack integration and ultimately diminish your targeting options, create actionable audience intelligence from multiple sources with our unified database.
With your ideal target audiences in sight, you need to deliver your messages and content in a way that connects with their interests. As an email services provider for the publishing industry, Knowledge Marketing can assist you in segmenting, targeting and engaging your audience members appropriately to generate increased revenues. By effectively using audience intelligence to deliver targeted, high quality content, Knowledge Marketing can help you maximize every email marketing campaign.
Print and digital remains an important element to your overall strategy, making circulation services a necessity. Whether you’re looking for fulfillment support or a completely outsourced solution, Knowledge Marketing delivers! Our team of seasoned circulation experts, with over 30+ years experience in the industry, is available to assist with any and all audience development challenges. All circulation services are U.S. based, located in Plymouth, Minnesota.

Why Choose KM

  • Years of experience catering to the needs and goals of publishers.
  • No more hidden fees or nickel-and-diming. We offer fair, upfront pricing.
  • Integration of operations into one flexible, scalable, easy-to-use platform.
  • Make sense of your audience data and create 360⁰ profiles to enhance insight.
  • Not just another vendor – Team KM is a strategic partner.