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5 Key Concepts of Audience Monetization

“We need to better monetize our data!” With massive amounts of data being collected across organizations, this has been the rallying cry of many leaders. It has been proven that monetization of audience data results in audience engagement and growth.

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The Devil Is In the Details: Pitfalls and Profits of Using Rented Lists

You’re looking for ways to expand your brand and you come across a list rental company. It’s tempting, easy, inexpensive and downright considerable. Before you sign on the dotted line and write that check, consider the negative side effects of using a rented list.

Publishing’s New Economic and Services Model for Lead Generation

The publisher’s advertiser revenue model is evolving from CPM impressions and total reach to lead based. Unfortunately, the necessary strategies and tactics in support of this model have also changed dramatically and many struggle to adapt.

Within KM’s technology, the unified audience database consolidates and systematizes demographic, contextual and behavioral audience data from multiple profiles and sources, bringing information all together into a single, centralized audience source. Rather than disparate audience silos that lack integration and ultimately diminish your targeting options, create actionable audience intelligence from multiple sources with our unified database.
With your ideal target audiences in sight, you need to deliver your messages and content in a way that connects with their interests. As an email services provider for the publishing industry, Knowledge Marketing can assist you in segmenting, targeting and engaging your audience members appropriately to generate increased revenues. By effectively using audience intelligence to deliver targeted, high quality content, Knowledge Marketing can help you maximize every email marketing campaign.
Print and digital remains an important element to your overall strategy, making circulation services a necessity. Whether you’re looking for fulfillment support or a completely outsourced solution, Knowledge Marketing delivers! Our team of seasoned circulation experts, with over 30+ years experience in the industry, is available to assist with any and all audience development challenges. All circulation services are U.S. based, located in Plymouth, Minnesota.

Why Choose KM

  • Years of experience catering to the needs and goals of publishers.
  • No more hidden fees or nickel-and-diming. We offer fair, upfront pricing.
  • Integration of operations into one flexible, scalable, easy-to-use platform.
  • Make sense of your audience data and create 360⁰ profiles to enhance insight.
  • Not just another vendor – Team KM is a strategic partner.