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kmConnect User Conference 2015

Knowledge Marketing is proud to introduce kmConnect 2015! An exclusive, invitation only user conference for KM clients. Learn hands on, useful techniques to improve your skills and interact and learn from fellow KM clients and employees who are achieving success each and every day.

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Publishers vs. LinkedIn: Round Two

With 300 million registered users, LinkedIn has become one of the main sources for fostering business relationships. In its latest effort, LinkedIn has moved beyond professional networking and recruitment to positioning itself as the next powerhouse of publishing. What does this mean for traditional publishers and media companies?

Audience Data Licensing: Publishing’s Untapped Goldmine

What if the traditional sales paradigm in publishing flipped from using Data to Sell Products, to using Products to Sell Data? Why do massive valuations exist in the marketplace for organizations like Facebook, LinkedIn, Bizo and even Match.com? What can a publisher learn from their success?

Within KM’s technology, the unified audience database consolidates and systematizes demographic, contextual and behavioral audience data from multiple profiles and sources, bringing information all together into a single, centralized audience source. Rather than disparate audience silos that lack integration and ultimately diminish your targeting options, create actionable audience intelligence from multiple sources with our unified database.
With your ideal target audiences in sight, you need to deliver your messages and content in a way that connects with their interests. As an email services provider for the publishing industry, Knowledge Marketing can assist you in segmenting, targeting and engaging your audience members appropriately to generate increased revenues. By effectively using audience intelligence to deliver targeted, high quality content, Knowledge Marketing can help you maximize every email marketing campaign.
Print and digital remains an important element to your overall strategy, making circulation services a necessity. Whether you’re looking for fulfillment support or a completely outsourced solution, Knowledge Marketing delivers! Our team of seasoned circulation experts, with over 30+ years experience in the industry, is available to assist with any and all audience development challenges. All circulation services are U.S. based, located in Plymouth, Minnesota.

Why Choose KM

  • Years of experience catering to the needs and goals of publishers.
  • No more hidden fees or nickel-and-diming. We offer fair, upfront pricing.
  • Integration of operations into one flexible, scalable, easy-to-use platform.
  • Make sense of your audience data and create 360⁰ profiles to enhance insight.
  • Not just another vendor – Team KM is a strategic partner.

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