EBriefRevised (2)

The Evolution of Lead Generation

From rate cards to lead forms the process of lead generation has evolved throughout the years. People in the publishing world are looking for new ways of monetizing their business and delivering results to their clients – creating a growing need for a qualified lead and sustainable lead generation program.

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The Heavenly Side of Rented Lists

The business of renting or selling email lists is a widely accepted practice that is often misunderstood, and thus results in poor performance. The process is often tarnished by those who truly don’t understand this process, whether from buyers or sellers.

Deconstructing the Media Kit Part Two: Applying the Principles

Due to the popularity of our June webinar, “How Media Kits Can Ruin Publishing Sales,” we’re continuing the conversation and delving even further into the subject by providing useful working examples of how to prepare your media kit for 2016.

Within KM’s technology, the unified audience database consolidates and systematizes demographic, contextual and behavioral audience data from multiple profiles and sources, bringing information all together into a single, centralized audience source. Rather than disparate audience silos that lack integration and ultimately diminish your targeting options, create actionable audience intelligence from multiple sources with our unified database.
With your ideal target audiences in sight, you need to deliver your messages and content in a way that connects with their interests. As an email services provider for the publishing industry, Knowledge Marketing can assist you in segmenting, targeting and engaging your audience members appropriately to generate increased revenues. By effectively using audience intelligence to deliver targeted, high quality content, Knowledge Marketing can help you maximize every email marketing campaign.
Print and digital remains an important element to your overall strategy, making circulation services a necessity. Whether you’re looking for fulfillment support or a completely outsourced solution, Knowledge Marketing delivers! Our team of seasoned circulation experts, with over 30+ years experience in the industry, is available to assist with any and all audience development challenges. All circulation services are U.S. based, located in Plymouth, Minnesota.

Why Choose KM

  • Years of experience catering to the needs and goals of publishers.
  • No more hidden fees or nickel-and-diming. We offer fair, upfront pricing.
  • Integration of operations into one flexible, scalable, easy-to-use platform.
  • Make sense of your audience data and create 360⁰ profiles to enhance insight.
  • Not just another vendor – Team KM is a strategic partner.