“We need to better monetize our data!” With massive amounts of data being collected across organizations, this has been the rallying cry of many leaders. It has been proven that monetization of audience data results in audience engagement and growth.
You’re looking for ways to expand your brand and you come across a list rental company. It’s tempting, easy, inexpensive and downright considerable. Before you sign on the dotted line and write that check, consider the negative side effects of using a rented list.
The publisher’s advertiser revenue model is evolving from CPM impressions and total reach to lead based. Unfortunately, the necessary strategies and tactics in support of this model have also changed dramatically and many struggle to adapt.
Why Choose KM
- Years of experience catering to the needs and goals of publishers.
- No more hidden fees or nickel-and-diming. We offer fair, upfront pricing.
- Integration of operations into one flexible, scalable, easy-to-use platform.
- Make sense of your audience data and create 360⁰ profiles to enhance insight.
- Not just another vendor – Team KM is a strategic partner.