The Perfect Balance Between Ease-of-Use and Sophistication
From email wizards to get you started, to enterprise email marketing functionality, KM’s email marketing product maintains the perfect balance to help marketers create, manage, deliver and track personalized email marketing messages. Whether you’re just getting started and seek simplicity, or are looking for a flexible solution to take your email marketing to the next level, our ECN™ marketing platform is versatile enough to meet your needs from beginning to end.
Highlights Include:
• Easily define customer segments based on demographic or behavioral attributes, allowing you to create more targeted and relevant communications with your customer.
• Whether you’re pasting in your own HTML code or relying on our intuitive WYSIWYG editor, our tools will help you create professional emails. Image and content libraries allow you to store and manage your digital assets in your KM account.
• Deliverability and monitoring assistance, automated content spam scoring, and other tools help ensure CAN-SPAM compliance and maximum deliverability rates for your email campaigns.
• Triggered email messaging for lead nurturing drip campaigns
• Dynamic content
• AB Testing- split testing
• “On Your Behalf” messaging for one to one message on behalf of your sales team, franchisee, etc.
• Spend less time crunching data and more time acting on it. Comprehensive reporting is one of the most important features in an email marketing solution, and we’re not just referring to clicks and opens. Detailed reporting that goes beyond that is needed so you can adjust future campaigns for optimal performance.
• Customer Engagement Reports
• Automatic Lead Routing
• One To One Analytics
• Bounce Report and Codes
• Blasts by Categories
• Aggregate Campaign Reports (Unique and Totals)
• On Your Behalf Reporting
• Conversion & Revenue Tracking Reports
• ISP Feedback Loops
• Abuse Complaints
• Reporting by ISPs
• Aggregate Results from Multiple Groups
• Aggregate Results from Specified Date Ranges
• Administrative Privileges
• Manage Multiple Accounts
• Private Branding Options
• Aggregate Email Volume for Best Prices
