For publishers and media companies, forms and landing pages are the nuts and bolts to their digital and online presence. Forms are the means by which audience members register for events, tradeshows and webinars, download whitepapers, take surveys and subscribe to enewsletters and publications.

Most importantly, as a critical aspect of any marketing services or lead generation program, forms and landing pages collect the data which is quickly becoming the lifeblood of any publishing and media company.
 
KM’s Form Builder is an integral part of our audience management system. Built with the non-IT professional in mind, no backend HTML or Javascript experience is necessary to operate it. Our Form Builder’s strength lies in its integration with our consensus audience database. Data flows into the database in real-time, allowing reports to be pulled and leads to be distributed with ease at any point in time. Time is of the essence when collecting data for leads; therefore, a form is only as strong as its integration with a database.
 
Depending on the type of data you are looking to collect, Form Builder features two form-creation options:
 
• Simple Forms: For collecting basic demographic information, these forms are incredibly easy and take just minutes to create. These are best used to register event, tradeshow and webinar attendees, whitepaper downloads and for other instances when only name, contact info and basic demographic information is being collected.
 
• Smart Forms: For more in depth data collection, these forms offer options for customization and ecommerce compatibility. Conditional branching logic intelligently directs the registrant or subscriber to certain sets of questions based on previous answers.
 
A number of comprehensive reports help you find insight and trends within the data collected by your forms. All forms are customizable to match your corporate, program or product branding. Form and landing page configuration is offered as part of our customer service package, allowing you to spend more time focusing on other day-to-day functions. Spend more time interpreting data and putting it to work with KM’s Form Builder.