New Division Will Focus on Communication Between Government Agencies and Citizens
Plymouth, MN — (June 7, 2011) KM today announced the creation of its Government Services division, designed to coordinate and improve the communication process between governments and citizens. By implementing KM’s robust email marketing services, government agencies are able to reduce their communications costs and make it easier to stay in touch with citizens while limiting the amount of direct mail they send.
“Our goal with the new Government Services division is to connect citizens to their government agencies through digital communications,” said Duane Crandall, CEO of KM. “By creating streamlined electronic communications, government agencies can not only engage their citizens in a more dynamic and fluid way, but it also represents a tremendous cost savings to them by reducing their dependency on direct mail. The print and postage savings alone will usually offset an entire integrated email marketing program.”
The Government Services division will be headed by Beth Bigelow. With a five year history of creating custom communications solutions for government agencies, Bigelow will be applying email technology developed by KM that will help government agencies communicate more efficiently. “The email marketing services we have developed at KM are ideally suited for the needs of government agencies,” said Bigelow. “Its flexibility gives government agencies the opportunity to engage with citizens with efficiency and in a way that is much more interactive than paper mail.”
About KM:
KM (KM), a marketing software as a services (SaaS) company, provides affordable-enterprise Web tools integrating Email Marketing, Online Surveys/Data Collection, and Digital Editions. These solutions, along with their cross platform reporting, drive their mission to help marketers successfully build, manage, and grow a profitable online channel. It is trusted by a span of industries including: B2B, Retailers, Publishers, Non-profits and more. KM is privately held with headquarters in Plymouth, MN. For more information, visit www.knowledgemarketing.com
For more information about KM contact:
Tim Martinson
Internet Marketing/Client Service Specialist
Phone | 763.746.2780 ext. 216
