MarketingSherpa: Email Relevance: 8 tactics for leveraging timing, segmentation and content
2011
MarketingSherpa delivers the goods once again in a outstanding study on email marketing tactics and segmentation methods. This article focuses on three controllable elements–timing, segmentation and content– that will increase the odds that your emails will find a receptive audience.
Also, take note of their suggestions on collecting information from your customers. The article mentions studies that show higher conversion rates when collecting minimal information from the customer on a registration page, then referring them to an optional page after confirmation when they can add additional details to their profile.
Click on the link below to read the full article.
MarketingSherpa: Email Relevance: 8 tactics for leveraging timing, segmentation and content.
