Text Messaging Capability Upgrades Platform of Marketing Solutions
Plymouth, Minn., November 2, 2011—Knowledge Marketing is proud to announce their newest marketing solution—SMS marketing, which stands for short message service. With an already extensive marketing solutions platform, KM’s mobile marketing service will bolster their current marketing solutions, which include email marketing, analytics, form builders, social media and direct mail, just to name a few.
SMS marketing, which is also known as text marketing, allows companies and organizations to announce upcoming events, share breaking news, send security alerts, promote special offers and request donations. With the use of KM’s mobile marketing service, companies are able to schedule and send text campaigns, receive and track responses, send automated replies and view reports.
“We’re thrilled to offer mobile marketing to our clients—it allows organizations to reach customers quickly, as it’s a very dynamic medium,” said Duane Crandall, CEO of Knowledge Marketing. “We’re so pleased that The University of Arkansas Bookstore has had great success implementing the technology into their 2011 new school year campaign.”
“In order to talk to our students in the manner in which they prefer to receive discounts, text messaging was our best solution,” said Emmy Barr, Marketing Manager at the University of Arkansas. “Since we weren’t 100% familiar with text messaging campaigns, we reached out to the first group we thought would be able to provide us with the best solution—Knowledge Marketing.”
The University of Arkansas Bookstore has begun promoting their mobile service to students through a series of emails, posters and other materials on campus. When students opt-in using pre-determined keyword and shortcodes, they automatically receive a message good for 10% off their next bookstore purchase.
To find out more about KM’s mobile marketing service or suite of marketing solutions, visit www.knowledgemarketing.com.
About Knowledge Marketing (KM)
Knowledge Marketing (KM), is an on-demand software and services company delivering a unique blend of technology and industry knowledge to help companies grow a profitable online channel with their cross channel marketing platform, ECN™ . Its high performance, secure and scalable platform provides a single solution to connect with customers to optimize email marketing efficiencies, automated email delivery, robust segmentation and integrated social, mobile, surveys, digital editions, and analytics. With nearly a decade of expertise, the solution portfolio also consists of Publutions, Govlutions, and Good Donor, a series of KM products focused on those vertical markets served delivering high value and quantifiable results.
For more information about Knowledge Marketing contact:
Tim Martinson
Internet Marketing/Client Service Specialist
Phone | 763.746.2780 ext. 216
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