It is no question the evolution of social media has significantly impacted businesses and has presented valuable opportunities for companies to reach out and communicate with their target audiences. By integrating email marketing with social media, you now have the opportunity to reach your audiences in distinct ways and maximize profits for your business.
Email marketing has and continues to provide in-depth reporting for audiences, high return on investment and minimal cost entries. Unfortunately, there is an absence of community when it comes to email marketing. Through the integration of social media, your company has the opportunity to overcome this lack of community and reach audiences through channels that are convenient to them, such as Facebook and Twitter.
Social media establishes the community that email marketing fails to deliver through direct, personal and interactive engagement. These channels present your business with the opportunity to create a unique “voice” that is specific to your business and resonates with your target audiences. Through social media networks, your business is able to communicate new and upcoming information, all the while incorporating unique aspects surrounding your business. The advantage of employing social media networks is that your business’s services are extended from your immediate followers to their network of followers. This creates additional exposure for your business and can drive prospects back to your webpage.
Through the integration of email marketing with social media, your business is pairing the increasing power of social media with the reliability and return on investment of email marketing. An optimal product is created from this integration and will provide additional business exposure and increased profits.
Integrating your business’s social media and email marketing needs is easy with Knowledge Marketing’s Enterprise Communication Network (ECN). ECN™ is a scalable marketing software platform that has powerful, easy-to-use tools for measuring your email campaign performance, managing your lists, and automating your marketing processes. All of Knowledge Marketing’s software can be easily integrated with Facebook, Twitter, LinkedIn, and YouTube. Contact us to let KM help you with all of your marketing needs!