Your call to action is the most important component to your email marketing campaign. This is where you take charge and tell your customers what action to engage in. If you don’t immediately seize your audience’s attention, your customers won’t engage, leaving you with an insufficient return on investment. Make use of the following reference points to create a strong call to action that will be sure to engage your audience members.
Use strong verbs that directly tell your customers what they need to do. By incorporating verbs that are clear and concise, you can be assured your customers will know how to contact you for your services. Examples of strong verbs include: click, call, download, and join—all quick and to the point.
The overall objective is for your audience members to engage and act immediately after viewing your campaign. To make sure this occurs you need to use language that is easy to comprehend rather than terminology your audience cannot understand. People are busy these days and if your message isn’t clear and direct they aren’t going to take the extra time to seek clarity on your services.
To engage your audience members and get them to act immediately, you need to instill a sense of urgency. You want your audiences to purchase your services with the least amount of thought possible, so including a time limit on offers is a nice way to achieve the “urgency” aspect. If you portray this component correctly, your audience members will be motivated to act now rather than miss out on your offer.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!