Fourth in a Series of Free Webinars for Marketing Professionals
 
IRVINE, Calif. (August 16, 2012) — University of California, Irvine Extension, in conjunction with the Internet Marketing Association, will host its fourth internet marketing webinar in the 2012 series. The free webinar titled “Big Data= Big Opportunity= Big Problems?” will take place on Wednesday, Aug. 29 from 12 to 1 p.m. PT. It will provide participants with strategies on how to control and use data gathered from sources including Facebook, Twitter, LinkedIn, blogs and tradeshows. Brett Keirstead, vice president of sales and marketing at Knowledge Marketing, will provide participants with useful concepts and real world solutions to help a business improve its bottom line.
 
“Since May, the Internet Marketing Webinar Series has presented how new and emerging marketing trends are impacting the way companies conduct business,” said Melanie Mitchell, director of marketing, management and business programs at UC Irvine Extension. “Brett Keirstead’s real world sales and marketing perspective will prepare webinar participants to tackle the challenges of managing and leveraging all of this incoming data.”
 
Keirstead brings more than a decade of experience in leading highly successful sales and marketing teams. He currently oversees the Knowledge Marketing sales and marketing process. Prior to working at KM, he led several high performing teams at other companies including Jobs2Web, Digital River, Ceridian and SurePayroll.
To register for the webinar, visit http://unex.uci.edu/services/events/#00418. For additional information about the internet marketing program, visit http://extension.uci.edu/im.
 
About UC Irvine Extension
University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on-site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals — and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at facebook.com/uciextension.
 
About the University of California, Irvine
Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County’s largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit www.today.uci.edu.
 
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