Today’s ABM newsletter featured a wonderful guest blog post by Advanstar’s Director of Audience Data, Ronda Hughes. The piece discusses how Advanstar tackled its efficiency and effectiveness issues by identifying problems with having disparate databases. Read Selling audience over product: How Advanstar solved the database riddle to drive new revenue to find out more about how Knowledge Marketing’s Audience Management System allowed Advanstar to tackle their database problems head on.
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