Author Archive
Today, more than ever it is necessary to measure the results of your campaigns to ensure you have a complete understanding of your audiences’ behaviors and contextual interests. Having the ability to articulate your audiences’ behavior presents you with the capability many others cannot claim to possess; having business intelligence. If you are successful in understanding your consumers, you will achieve optimal engagement and an increased ROI.
When determining what your audience is interested in, it is critical for you to analyze your campaign metrics. With the insight, you are able to locate specific areas where your marketing efforts are effective and areas that are ineffective. From this awareness it is simple to alter your content so it thoroughly seizes your target audiences’ attention and engages them with your services.
Knowledge Marketing specializes in analytics and we can help you in your efforts to fully understand and optimize your audience interactions. Please feel free to contact us to find out more!
In today’s world, consumers control the information they engage with and the information they ignore. If your business strives to remain successful, you must establish an effective approach to increase your audiences’ attention and interact with them. Integrate the following objectives to develop a strategy that will allow you to effectively identify, engage and develop partnerships with those directly influencing your revenue.
1. Track your audience’s behavior and demographics
Completely understanding an audience is one of the most challenging tasks currently for businesses. However, the capability of articulating your audiences’ demographics, behaviors and contextual interests is a fundamental element to having a successful and targeted campaign. With the help of analytics, you have the opportunity to review who is most engaged, and specifically what they are engaged with.
2. Avoid audience burnout
Once you establish a complete understanding of your audience, you must provide material that seizes their attention. The last thing you want to experience is audience attrition, so this component of your marketing strategy is especially important. To ensure attrition does not occur, you must deliver content that is relevant and highly tailored to their specific interests. If people cannot relate and comprehend the material you deliver, you can be sure they are not going to review it—ultimately decreasing your levels of audience engagement.
3. Social Engagement
Social media is a channel where numerous interactions take place daily. Make sure to engage your business in this outlet so you can begin fostering personal relationships with you audience members and establishing a “voice” that is unique to your company. This engagement will strengthen brand awareness for your business and further your engagement within the community.
Implementing these components into your marketing strategy will allow you to accurately target your audiences based on their interests and increase you overall sales.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
With the countless number of emails we receive daily, filtering the inbox becomes inevitable. If a subject line does not instantly seize your recipient’s attention, you can consider yourself a filtered item, headed straight for the trash. For this reason, it is particularly important to create unique emails that stand out. There are a few things you can do to engage your recipients and avoid becoming a deleted item. They include the following:
1. Engage your recipients by explicitly stating in the subject line how they will benefit from opening your email.
2. Make your email personable by addressing the recipient directly and providing images that enhance the message.
3. Schedule an appropriate time and date to send your emails. Remember not to send them too often as this will increase the probability of people unsubscribing from your content.
4. Keep your substance relevant and specific to your recipient’s contextual interests. Content that is informative and engaging is more appealing than generic information that is commonly sent.
5. Avoid neutral subject lines and implement ones that are either positive or negative.
The five recommendations above will successfully help you grasp your recipient’s attention and increase the likelihood of being clicked on. Start implementing now—have fun experimenting and see what’s most effective for you!
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
Tablets are on the rise. Nearly a quarter of all smartphone owners in the U.S. have a tablet device, according to comScore’s latest survey results. The increasingly growing demand for tablets is boosting sales and opening doors for opportunities within the marketing world, especially since tablets are being used for everything from portable TV, magazines, browsers, and much more. This may be the time for you to move around your marketing dollars and start targeting a much more influential audience of all ages.
Check out this article from Audiencedevelopment.com to read in more detail about the technological transition that is taking place before our eyes!
Tablets Approach Critical Mass Among The Connected
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
Your call to action is the most important component to your email marketing campaign. This is where you take charge and tell your customers what action to engage in. If you don’t immediately seize your audience’s attention, your customers won’t engage, leaving you with an insufficient return on investment. Make use of the following reference points to create a strong call to action that will be sure to engage your audience members.
Be Direct:
Use strong verbs that directly tell your customers what they need to do. By incorporating verbs that are clear and concise, you can be assured your customers will know how to contact you for your services. Examples of strong verbs include: click, call, download, and join—all quick and to the point.
Have Simplicity:
The overall objective is for your audience members to engage and act immediately after viewing your campaign. To make sure this occurs you need to use language that is easy to comprehend rather than terminology your audience cannot understand. People are busy these days and if your message isn’t clear and direct they aren’t going to take the extra time to seek clarity on your services.
Create Urgency:
To engage your audience members and get them to act immediately, you need to instill a sense of urgency. You want your audiences to purchase your services with the least amount of thought possible, so including a time limit on offers is a nice way to achieve the “urgency” aspect. If you portray this component correctly, your audience members will be motivated to act now rather than miss out on your offer.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
Social media is an effective outlet to promote your business, engage your target audiences and drive prospects to your webpage. To be assured your business is maximizing their presence within the social media channels, take a few minutes to refresh yourself with these simple social media tips.
1. Posting Schedule Social media is a channel where new information quickly becomes old information. If your business wants to make a presence in this network, it is important to keep your information up-to-date so those who are following you know exactly what is occurring within your business at that given time. Your followers want regularity, so provide them with consistent updates. As a business, determine how frequently you want to post new information. It can be three times a day or once a week. Regardless of what is appropriate for your business, allocate enough time into your schedule to be consistent for your followers.
2. Concise Create content for your followers that is short, yet very descriptive. Social media isn’t an appropriate channel to elaborate every specific detail, so don’t even attempt to do it. If your message isn’t direct and clearly stated, your audience members will not take the additional time to explore the content to see what it is that you are trying to achieve and tell them. Your followers are busy, so respect their time and deliver quality content that can be comprehended quickly and at a glance.
3. Engage The level of engagement you actively carry out with your audiences is an important component to maximizing the opportunities that are possible in all social channels. This is your opportunity as a business to show your customers you are interested in the contributions they have to make and that you appreciate their patronage. Ask your followers questions regarding your services, and when you receive feedback from you audience members respond promptly. The responses don’t need to be entirely formal, as this is social media, but they should be consistent representations of your business.
4. Assess Take time every few weeks to evaluate which posts your followers engage in the most. This can be determined by the amount of “likes, “retweets” or comments for the posts you upload. Once you are able to determine the type of content your followers tend to engage in, create content that is specific to them while continuing to deliver content that is suitable for your audience members who are submissively engaged.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
