Plymouth, MN — (October 17, 2011) Knowledge Marketing (KM) was among ten new members voted into American Business Media (ABM), the association of b-to-b media and information companies. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s member companies represent nearly 6,000 print and online titles and over 1,000 trade shows.
“Being voted in as a member of ABM is a tremendous honor for us, “said Joe Benson, president of Knowledge Marketing. “We look forward to leveraging the expertise and experience of the other members as well as contributing our expertise in the new age of Audience Development.
As an industry association, ABM’s objective is to help accelerate the ability of its members to transform and grow their businesses through the effective leveraging of new models, channels and technologies.
About Knowledge Marketing
Knowledge Marketing (KM), a marketing software as a services (MaaS) company, provides affordable-enterprise Web tools integrating Email Marketing, Online Surveys/Data Collection, and Digital Editions. These solutions, along with their cross platform reporting, drive their mission to help marketers successfully build, manage, and grow a profitable online channel. It is trusted by a span of industries including: B2B, Retailers, Publishers, Non-profits and more. Knowledge Marketing is privately held with headquarters in Plymouth, MN. For more information, visit www.knowledgemarketing.com
For more information about Knowledge Marketing contact:
Internet Marketing/Client Service Specialist
Phone | 763.746.2780 ext. 216
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Newegg.com, the second largest online only retailer achieves a 60% open rate and a 6% click through rate on their Shell Shocker daily deals. How did they do it? Check out the link below for all of the details.
KM offers customers a feature called on-behalf messaging that can be implemented with just a few minutes of preparation and help increase your open rates. On-Behalf messaging works by assigning people on your email list with an internal representative and email address. Continue reading “Using On-Behalf Messaging to Increase Open Rates” »
KM created Good Donor in 2009 to help charities streamline the in-kind donation process and reduce their overall solicitation costs. Charities currently using Good Donor platform include Vietnam Veterans of America, Purple Heart, United, Courage Center, Epilepsy Foundation and many more.
Since Good Donor’s launch, KM software engineers have continued to make updates based on the ongoing needs of the charity partners. KM has developed sophisticated GPS route planning for drivers, pickup calendar software for dispatchers, and sent out hundreds of thousands of emails to donors– replacing costly postcards and telemarketing calls. This lets charities maximize their fundraising while reducing costs.
As smartphones, tablets, and other mobile devices become more prevalent, mobile email has taken off and is reducing the number of messages read through web browsers, which is still the most popular format for reading email.
Campaign Monitor found in a study from May 2011 that after reviewing open activity across more than three billion emails, one in five was read on a mobile device. As mobile devices become increasingly sophisticated in terms of how they display email content—most now support CSS—email marketers no longer have to be constrained with developing mobile email messages. For example, less than two years ago, Blackberry users couldn’t not access HTML formatted content or messages.
Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009, according to the June 27 report.
The retail sector witnessed the highest delivery rates of all verticals featured in the index. Retail email delivery increased one percentage point to 98% delivered in 2010. Overall delivery rates across all industry sectors averaged 95% for 2010, an increase of two percentage points compared with the prior year.