Archive for the ‘Social Media’ Category
The 2012 IMA Conference and Impact Awards at the impressive CityCenter complex in Las Vegas will bring together industry leaders and professional peers to network, address the latest Internet marketing trends and define strategies.
As a sponsor of the show, everyone at KM is busy prepping for this week’s IMA conference. Not only has IMA added an awards ceremony, but this year’s show also has numerous breakout sessions. I’m fortunate to have the opportunity to speak twice at this year’s conference and have been very busy preparing what I’m going to share about Big Data and analytics.
I’m looking forward to seeing many of you at CityCenter later this week. In the meantime, please connect with me on LinkedIn.
–Brett Keirstead, VP of Sales
In today’s world, consumers control the information they engage with and the information they ignore. If your business strives to remain successful, you must establish an effective approach to increase your audiences’ attention and interact with them. Integrate the following objectives to develop a strategy that will allow you to effectively identify, engage and develop partnerships with those directly influencing your revenue.
1. Track your audience’s behavior and demographics
Completely understanding an audience is one of the most challenging tasks currently for businesses. However, the capability of articulating your audiences’ demographics, behaviors and contextual interests is a fundamental element to having a successful and targeted campaign. With the help of analytics, you have the opportunity to review who is most engaged, and specifically what they are engaged with.
2. Avoid audience burnout
Once you establish a complete understanding of your audience, you must provide material that seizes their attention. The last thing you want to experience is audience attrition, so this component of your marketing strategy is especially important. To ensure attrition does not occur, you must deliver content that is relevant and highly tailored to their specific interests. If people cannot relate and comprehend the material you deliver, you can be sure they are not going to review it—ultimately decreasing your levels of audience engagement.
3. Social Engagement
Social media is a channel where numerous interactions take place daily. Make sure to engage your business in this outlet so you can begin fostering personal relationships with you audience members and establishing a “voice” that is unique to your company. This engagement will strengthen brand awareness for your business and further your engagement within the community.
Implementing these components into your marketing strategy will allow you to accurately target your audiences based on their interests and increase you overall sales.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
Tablets are on the rise. Nearly a quarter of all smartphone owners in the U.S. have a tablet device, according to comScore’s latest survey results. The increasingly growing demand for tablets is boosting sales and opening doors for opportunities within the marketing world, especially since tablets are being used for everything from portable TV, magazines, browsers, and much more. This may be the time for you to move around your marketing dollars and start targeting a much more influential audience of all ages.
Check out this article from Audiencedevelopment.com to read in more detail about the technological transition that is taking place before our eyes!
Tablets Approach Critical Mass Among The Connected
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
Social media is an effective outlet to promote your business, engage your target audiences and drive prospects to your webpage. To be assured your business is maximizing their presence within the social media channels, take a few minutes to refresh yourself with these simple social media tips.
1. Posting Schedule Social media is a channel where new information quickly becomes old information. If your business wants to make a presence in this network, it is important to keep your information up-to-date so those who are following you know exactly what is occurring within your business at that given time. Your followers want regularity, so provide them with consistent updates. As a business, determine how frequently you want to post new information. It can be three times a day or once a week. Regardless of what is appropriate for your business, allocate enough time into your schedule to be consistent for your followers.
2. Concise Create content for your followers that is short, yet very descriptive. Social media isn’t an appropriate channel to elaborate every specific detail, so don’t even attempt to do it. If your message isn’t direct and clearly stated, your audience members will not take the additional time to explore the content to see what it is that you are trying to achieve and tell them. Your followers are busy, so respect their time and deliver quality content that can be comprehended quickly and at a glance.
3. Engage The level of engagement you actively carry out with your audiences is an important component to maximizing the opportunities that are possible in all social channels. This is your opportunity as a business to show your customers you are interested in the contributions they have to make and that you appreciate their patronage. Ask your followers questions regarding your services, and when you receive feedback from you audience members respond promptly. The responses don’t need to be entirely formal, as this is social media, but they should be consistent representations of your business.
4. Assess Take time every few weeks to evaluate which posts your followers engage in the most. This can be determined by the amount of “likes, “retweets” or comments for the posts you upload. Once you are able to determine the type of content your followers tend to engage in, create content that is specific to them while continuing to deliver content that is suitable for your audience members who are submissively engaged.
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
It is no question the evolution of social media has significantly impacted businesses and has presented valuable opportunities for companies to reach out and communicate with their target audiences. By integrating email marketing with social media, you now have the opportunity to reach your audiences in distinct ways and maximize profits for your business.
Email marketing has and continues to provide in-depth reporting for audiences, high return on investment and minimal cost entries. Unfortunately, there is an absence of community when it comes to email marketing. Through the integration of social media, your company has the opportunity to overcome this lack of community and reach audiences through channels that are convenient to them, such as Facebook and Twitter.
Social media establishes the community that email marketing fails to deliver through direct, personal and interactive engagement. These channels present your business with the opportunity to create a unique “voice” that is specific to your business and resonates with your target audiences. Through social media networks, your business is able to communicate new and upcoming information, all the while incorporating unique aspects surrounding your business. The advantage of employing social media networks is that your business’s services are extended from your immediate followers to their network of followers. This creates additional exposure for your business and can drive prospects back to your webpage.
Through the integration of email marketing with social media, your business is pairing the increasing power of social media with the reliability and return on investment of email marketing. An optimal product is created from this integration and will provide additional business exposure and increased profits.
Integrating your business’s social media and email marketing needs is easy with Knowledge Marketing’s Enterprise Communication Network (ECN). ECN™ is a scalable marketing software platform that has powerful, easy-to-use tools for measuring your email campaign performance, managing your lists, and automating your marketing processes. All of Knowledge Marketing’s software can be easily integrated with Facebook, Twitter, LinkedIn, and YouTube. Contact us to let KM help you with all of your marketing needs!
We can all attest that social media has changed the practices of communication and interaction for many companies. With an increased importance for businesses to establish their presence on major social media sites such as Facebook, Twitter and LinkedIn, your company’s “presence” needs to be carried out in an approach that promotes rather than solely exists. To establish your company as something more than a mere existence, make use of these quick tips to promote and drive interest for your company:
1. Personalize
Begin this process by establishing a distinct “voice” that is unique to your company and distinguishes you from your competitors. Determine the elements that appropriately depict your product and services while incorporating your company’s culture as a personal twist. This should be a fun project, so take it as it is and enjoy the solutions you generate!
2. Engage
The level of engagement that is possible with audiences can be a fulltime position, but let’s start with the essentials since many of us don’t have someone working fulltime who is solely focused on social media. To engage with your audiences means reaching out to the communities of friends and followers you’ve generated in various ways. This can be done by mentioning and promoting top customers as a way of portraying your level of appreciation for their services. You can additionally engage with your audiences and build followers by inserting your voice into conversations that your company is interested in. This action places your company’s voice into a new community and can generate prospects; something that is always ideal.
3. Relevancy
If you are going to take the time to establish an existence for your company in social media, one important tip is to keep the information you post relevant to your company and up-to-date. Your followers are linked to your page because it’s an area they are interested in learning more about and engaging in. If you post content that isn’t pertinent to your audience, you face the possibility of losing specific individuals because the content fails to deliver to their desires.
4. Have Fun!
This final tip is an important one. Social media shouldn’t be a nuisance to your company but rather should allow you to portray your company through a friendly and outgoing manner. Social media allows you to be personable and build relationships with others who share interest in your product and services, so use that to your advantage. Through your voice, engagement and level of relevancy, you have the opportunity as a company to actively build communities of customers and additionally drive prospects who can associate with your services back to your webpage. Good luck becoming more than just a “presence” in the social media world!
Please feel free to contact us to find out more about how we can help with your marketing needs—email marketing, lead generation—KM can do it all!
