Archive for the ‘Press Releases’ Category
In case you missed it, Wednesday’s webinar was all about the top initiatives publishers are focused on in 2013. The initiatives were gathered based on feedback from clients and buzz in the industry. While we touched on what we felt were the top five, one initiative was left out: balancing editorial v. advertorial.
As publishers are on the hunt for new revenue streams, the pressure to align editorial with advertorial is growing and opinions on this issue are split. On one hand, a number of publishers are uncomfortable allowing commercial anywhere near editorial. These publishers are concerned for the integrity of their product and of losing their readers’ trust.
On the other hand, publishers are seeing advertorial as a new stream of revenue and appeasement to key advertising clients who are developing the desire to reach customers in highly targeted and highly engaging ways. Supporters of advertorial insist that competition and financial reality mean these fears need to be pushed aside and a method of balancing editorial and advertorial needs to be struck. The fact is, advertisers will be looking for opportunities such as this. Being placed around content is not enough. They want to be a part of it. If you aren’t willing to offer opportunities like this, someone else likely will be.
Regarding of how you feel about this particular subject, there is little disagreement over the five main initiatives and their importance in future revenue models. Publishers are now managing a three-way relationship: audience – advertiser – publisher. Thanks to big data and technological developments, limitless revenue opportunities lie within this new paradigm. To view the recording of the Top 5 Biggest Publisher Initiatives of 2013 webinar, click here.
Attributes 323 Percent Revenue Growth to Adaptability and Innovation
Plymouth, Minn., November 14, 2012 — Knowledge Marketing today announced it ranked 251st on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Knowledge Marketing grew 323 percent during this period.
Knowledge Marketing’s chief executive officer, Duane Crandall, credits adaptability and innovation with the company’s 323% revenue growth. He said, “We are honored to be named to Deloitte’s Technology Fast 500™ for the second year in a row. We will continue to create greater customer value by adapting our products and services to the changing needs of our clients. Our heavy emphasis as an organization around innovation has played a large part in our success.”
“We are proud to honor the 2012 Technology Fast 500™ companies, and commend them for their outstanding growth,” said Eric Openshaw, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications (TMT) leader. “These ground-breaking companies have outpaced their competition and are reinventing the way we do business today.”
“The companies on the Fast 500 list are among those that have demonstrated remarkable innovation, creativity and business savvy,” said Bill Ribaudo partner, Deloitte & Touche LLP and national TMT leader for audit and enterprise risk services (AERS). “As a result, these companies have continued to successfully forge ahead in a challenging economic environment. We applaud the leadership and employees of Knowledge Marketing for this impressive accomplishment.”
Knowledge Marketing previously ranked 243rd as a Technology Fast 500™ award winner for 2011.
About Deloitte’s 2012 Technology Fast 500™
Technology Fast 500, conducted by Deloitte & Touche LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2007 to 2011.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years, and be headquartered within North America.
About Knowledge Marketing
Knowledge Marketing (KM) connects clients to eMarketing success, delivering a unique blend of on-demand solutions and industry expertise. Enterprise Communication Network (ECN™), KM’s audience management platform, leverages integrated cross-channel marketing tools and helps you build valuable connections with your audiences in one easy-to-manage solution, all from one partner. Consolidating the best digital marketing tools into one modular, scalable platform, ECN enables you to effectively capture and communicate with your audience whether they’re using social media, mobile devices or the Web.
PR Contact: Christina Belmont, Knowledge Marketing, christina.belmont@teamkm.com
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Web-based Platform Simplifies Targeted Client Outreach and Provides Marketing Services to Create New Revenue Opportunities
MINNEAPOLIS – Oct. 9, 2012 – Knowledge Marketing, a leader in eMarketing solutions and integrated Audience Management Systems, today announced kmIMPACT™ (Integrated Marketing Platform Advertiser Connection Technology). kmIMPACT is a unique web-based solution designed to help publishers transform their print-centric business to meet the digital publishing demands required to profit in today’s marketplace.
Unlike complicated, programmer-managed database tools, kmIMPACT uses an intuitive web-friendly browser developed by Knowledge Marketing that lets publishers access their audience databases to drive incremental revenue, improve collaboration with key clients and launch new marketing services with ease. A publisher’s sales and marketing team, and even select advertisers, can access enhanced views of the consolidated audience to increase advertising revenue and improve campaign performance and growth in billable marketing services.
“Having gigabytes of client data is one thing – actually accessing the information and using it to create new revenue streams is the premise of kmIMPACT,” said Duane Crandall, founder and CEO. “We help publishers embrace the digital world by placing comprehensive audience demographics, contextual and behavioral information in an easy to use, online-accessible source. Users can create new direct sales opportunities like highly targeted email marketing campaigns, with lightning speed. Other marketing services opportunities, including lead generation, research and campaign planning, can also be created to diversify revenue streams.”
Building on the company’s proprietary Enterprise Communication Network™ (ECN) solution, kmIMPACT accesses the audience management and cross-channel marketing strengths of ECN to provide publishers with a private, highly customized web portal that serves up their own unique consensus audience database anytime, anywhere. Sales teams are quickly trained to use the web interface so they can effectively access the database and create meaningful queries to share in real-time with clients and prospects.
Since its launch, kmIMPACT has helped key advertisers, marketers and sales representatives to access select views of the publisher’s consolidated audience; promote collaboration; increase advertising revenue; improve campaign performance; and grow billable marketing services.
kmIMPACT is available immediately. For more information visit: www.knowledgemarketing.com/publutions/kmimpact/
Knowledge Marketing (KM) connects clients to eMarketing success, delivering a unique blend of on-demand solutions and industry expertise. Enterprise Communication Network (ECN™), KM’s audience management platform, leverages integrated cross-channel marketing tools and helps you build valuable connections with your audiences in one easy-to-manage solution, all from one partner. Consolidating the best digital marketing tools into one modular, scalable platform, ECN enables you to effectively capture and communicate with your audience whether they’re using social media, mobile devices or the Web.
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MEDIA CONTACT:
Christina Belmont
Knowledge Marketing
Email: christina.belmont@teamkm.com
Knowledge Marketing Ranks No. 1,363 on the 2012 Inc. 500|5000 with Three-Year Sales Growth of 224%
2012
-Four-time Winner Moves Up from No. 1746 on 2011 Inc. 5000-
MINNEAPOLIS, August 21, 2012 — Inc. magazine today ranked Knowledge Marketing No. 1,363 on its sixth annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Unified Payments tops this year’s list. Knowledge Marketing joins Yelp, yogurt maker Chobani, Giftcards.com, KIND and famed hatmaker Tilly’s, among other prominent brands featured on this year’s list.
“It is always an honor to be recognized by Inc. and we feel privileged to be on their list for a fourth consecutive year,” said Knowledge Marketing CEO Duane Crandall. “The continuation of our fast-paced growth and financial performance is made possible by dedicated employees and world-class customers.”
In a stagnant economic environment, median growth rate of 2012 Inc. 500|5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/5000.
“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. Editor Eric Schurenberg.
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.
Knowledge Marketing (KM) connects clients to eMarketing success, delivering a unique blend of on-demand solutions and industry expertise. Enterprise Communication Network (ECN™), KM’s audience management platform, leverages integrated cross-channel marketing tools and helps you build valuable connections with your audiences in one easy-to-manage solution, all from one partner. Consolidating the best digital marketing tools into one modular, scalable platform, ECN enables you to effectively capture and communicate with your audience whether they’re using social media, mobile devices or the Web.
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MEDIA CONTACT:
Christina Belmont
Knowledge Marketing
Email: christina.belmont@teamkm.com
Fourth in a Series of Free Webinars for Marketing Professionals
IRVINE, Calif. (August 16, 2012) — University of California, Irvine Extension, in conjunction with the Internet Marketing Association, will host its fourth internet marketing webinar in the 2012 series. The free webinar titled “Big Data= Big Opportunity= Big Problems?” will take place on Wednesday, Aug. 29 from 12 to 1 p.m. PT. It will provide participants with strategies on how to control and use data gathered from sources including Facebook, Twitter, LinkedIn, blogs and tradeshows. Brett Keirstead, vice president of sales and marketing at Knowledge Marketing, will provide participants with useful concepts and real world solutions to help a business improve its bottom line.
“Since May, the Internet Marketing Webinar Series has presented how new and emerging marketing trends are impacting the way companies conduct business,” said Melanie Mitchell, director of marketing, management and business programs at UC Irvine Extension. “Brett Keirstead’s real world sales and marketing perspective will prepare webinar participants to tackle the challenges of managing and leveraging all of this incoming data.”
Keirstead brings more than a decade of experience in leading highly successful sales and marketing teams. He currently oversees the Knowledge Marketing sales and marketing process. Prior to working at KM, he led several high performing teams at other companies including Jobs2Web, Digital River, Ceridian and SurePayroll.
To register for the webinar, visit http://unex.uci.edu/services/events/#00418. For additional information about the internet marketing program, visit http://extension.uci.edu/im.
University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on-site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals — and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at facebook.com/uciextension.
Founded in 1965, UC Irvine is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UC Irvine is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County’s largest employer, UC Irvine contributes an annual economic impact of $4.2 billion. For more UC Irvine news, visit www.today.uci.edu.
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Press contact:
CONTACT: Jessica Neuman
714-573-0899 x 223
jessica@echomediapr.com
Today, more than ever it is necessary to measure the results of your campaigns to ensure you have a complete understanding of your audiences’ behaviors and contextual interests. Having the ability to articulate your audiences’ behavior presents you with the capability many others cannot claim to possess; having business intelligence. If you are successful in understanding your consumers, you will achieve optimal engagement and an increased ROI.
When determining what your audience is interested in, it is critical for you to analyze your campaign metrics. With the insight, you are able to locate specific areas where your marketing efforts are effective and areas that are ineffective. From this awareness it is simple to alter your content so it thoroughly seizes your target audiences’ attention and engages them with your services.
Knowledge Marketing specializes in analytics and we can help you in your efforts to fully understand and optimize your audience interactions. Please feel free to contact us to find out more!
