Posts Tagged ‘mobile email’
As smartphones, tablets, and other mobile devices become more prevalent, mobile email has taken off and is reducing the number of messages read through web browsers, which is still the most popular format for reading email.
Campaign Monitor found in a study from May 2011 that after reviewing open activity across more than three billion emails, one in five was read on a mobile device. As mobile devices become increasingly sophisticated in terms of how they display email content—most now support CSS—email marketers no longer have to be constrained with developing mobile email messages. For example, less than two years ago, Blackberry users couldn’t not access HTML formatted content or messages.
In November, we announced a new feature in KM’s Enterprise Communication Network (ECN™) that will allow our subscribers the opportunity to create content specifically for mobile devices.
More and more, we rely on our mobile devices to keep us connected with the office. As the technology evolves from simple text based messages to fully functional HTML complete with graphics, smart marketers are learning how to engage their customers wherever they are on their mobile device.
1. Make your newsletter mobile friendly
Newsletters are a great way to keep your customers up to date with your products and services. As you create your newsletter, keep in mind the width restrictions of most mobile devices. We recommend keeping your email newsletter under 280 pixels wide. This will hold the formatting of your newsletter and keep your customer engaged with your content.
2. Keep your announcements short and sweet
Mobile devices are ideal for keeping in touch on the go, but let’s face it, quite limited in terms of the message they can convey. Use the first 100 characters to get your point across. It will equate to 4-5 lines of text on a mobile device.
3. Grab their attention
Subject lines with mobile devices are even more important than with standard messages. Think about it, when you’re on a mobile device, how engaged are you with what is happening on the screen? Usually you’re on the move, out of the office, or checking messages between meetings. The subject line has to be short, snappy, and action oriented. Be sure to keep the subject line under five words so it will fully display on the device.
4. Watch those landing pages
5. Make sure to include your phone number
It may sound rather simplistic, but if someone is reading your message on their phone, make it easy for them to find out more information with a simple phone call. Most mobile operating systems will identify phone numbers in email messages so that with a simple tap or click, you can place a call to that number without having to dial it.