Knowledge Marketing Helps You Learn More About Your Customers
What do you know about your customers? If you’re only looking at them on the surface, Knowledge Marketing can help you learn more about them to help you sell more. With digital editions of publications, customized landing pages that can save your customers’ interactions, and online surveys [...]
Category Archives: Blog Post
In a video that originally was shown at the 2010 Ernst & Young Upper Midwest Entrepreneur of the Year Awards, CEO Duane Crandall talks about Knowledge Marketing and its culture.
One of the most valuable assets a business can have is their email list. Marketers must remain focused on acquisition opportunities to compensate for the 20-30% annual churn rate typical of a house email list. Today, not only is there abundance of opportunities in traditional online and offline channels, but also in emerging tactics such [...]
Plymouth, MN – July 6, 2010 –David Bussier, Regional Sales Director at Knowledge Marketing, will speak at the upcoming American Advertising Federation (AAF) Luncheon, “Lead Generation – B2B Marketing Automation”. David will discuss closing the loop between sales and marketing, measuring and improving the effectiveness of marketing programs, and how to generate qualified sales-ready leads.
The event will [...]
To capitalize on local relationships your sales channels have with their customers, you can send emails ‘on their behalf’. You create the content, personalize elements to reflect the local sales person, and then send the emails on the behalf of the local sales person; the from name and email address are those of the local [...]
We all know how precious our subscriber lists are. They are the cornerstone of most, if not all e-marketing activities. Once you’ve done all you can to craft a relevant and timely message, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic giving your message a second chance [...]
Every now and again we all need to be reminded why our email marketing looks the way it does and works the way it works. Check out our back to the basics series and remember why we do it the way we do, from best practices to just good design and compatibilities. Read on
This morning Duane Crandall joined Showcase MN to talk about how the GoodDonor.org website makes it easier for people to donate to their favorite local charities. “By harnessing internet technologies we’ve made it much easier and more convenient for consumers to schedule a pickup of their household goods donations to their favorite charities.” View 4 [...]
Apple’s new iPad has hit the stores and you have to be asking yourself, “How this will affect my online marketing? Keep on reading
If your in the area come stop by the MMPA Summit & Exp, May 20 at the Minneapolis Marriott Southwest. Also, check out our ad and let us know what you think.
