Big Brother Big Sister foundation’s in-kind giving program supports the agencies that are pioneers in promoting youth mentoring programs. Through the BBBS Clean up the Clutter program, the community is able to clean out their households and Big Brother Big Sister is able to create a revenue stream that supports both current and new opportunities which benefit the youth in the community.
“We needed to replicate the power of the postcard and bring that system online. We have increased our optin subscriptions, reduced costs and achieved success by partnering with Knowledge Marketing.” – Steve Beck, Executive Director
Challenge
- Needed to improve customer communications in order to maintain and build a BBBS donor database.
- Wanted to streamline and reduce costs of direct mail and telemarketing in their efforts to target donors more cost effectively.
- Decrease environmental impact by going green. 98% of direct mail postcards end up in the waste stream.
- Sought to bridge their offline and on line marketing efforts through an online software solution.
- Searched for a scalable software solution that allowed for turnkey management of the household goods donation process in order to increase operational efficiencies.
Solution
- Selected Knowledge Marketing email and Good Donor web tools to grow subscriber base through on line registration of donors and potential donors.
- Launched a three part automated email communications series (Solicitations, Stewardship and Thank You emails) making it possible to reduce negative environmental impact.
- Reliable infrastructure allowing current and potential donors an effective way to manage their in-kind giving. The Good Donor software solution provides Donor registration, Pick up scheduling, Thrift store destination management solutions as well as reporting with analytics.
Results
- 318% growth in Email opt-in subscriptions over a 2 year period.
- Targeted email communications resulting in open rates reaching 43%.
- Post cards were costing $.017/piece vs. $.03/email.
- Provided improved secure and convenient access for donors to view and manage donation history and important tax documents.
- KM helped BBBS transition from a multisystem operational process to a streamlined single turnkey solution.
