“The ECN system and Knowledge Marketing staff has catapulted our business into a new level of ability, and allows us to stay ahead of the curve with our competition.”
-College Kids
Challenge
College Kids, a children’s collegiate apparel wholesaler, used a rudimentary email system to promote their clothing line to their college retail customers. Their non-html based system lacked the ability to segment their messages and had no reporting capabilities. They desired a way to keep top of mind awareness with their customers without having to spend a great deal of time and effort.
Solution
Knowledge Marketing showed College Kids how the ECN platform could provide a mass communication tool that was not only easy-to-use but effective in reaching their market, and provide a means of evaluating their return on investment. The Knowledge Marketing staff took a proactive approach in advising College Kids with best practices to help in their knowledge of email marketing and assist them in attaining the highest deliverability possible.
Results
College Kids found the ECN system easy to use, and experienced phenomenal customer service and support from the Knowledge Marketing staff. With the ECN system, they could now:
- Send graphically pleasing content with ease,
- Tailor responses based on the recipient’s actions,
- Utilize in-depth reporting for further marketing efforts,
- Maintain top of mind awareness without a lot of time and expense,
- Stay ahead of their competitors in their marketing efforts.
“The ECN system and Knowledge Marketing staff has catapulted our business into a new level of ability, and allows us to stay ahead of the curve with our competitors.”
