“Thanks to Knowledge Marketing, our orders jumped 300 percent!”
-Teresa Werhane, Marketing Supervisor
The University Book Store
Challenge
The University of Wisconsin Book Store serves a wide and scattered audience, including Badger students, alumni and fans throughout the U.S. To serve its customers better, the book store decided to re-launch its web site and make the leap into email marketing for the first time.
Solution
When Knowledge Marketing demonstrated how to develop an email, book store personnel were immediately impressed. “Knowledge Marketing’s email tool was incredibly easy to use and understand,” says Teresa Werhane, Marketing Supervisor.
Results
Whereas the book store usually received 10-20 web orders over a typical weekend, after sending its first email on Friday, 50 new orders came pouring in. The email also generated 275 new raffle entries for the book store—after the previous six weeks had only drawn 300. “Knowledge Marketing’s tools work—it’s that simple,” says Werhane. “And their people never leave you hanging. They were always knowledgeable, always helpful and always accessible.”
