“Results are cut and dry, you either produce results or you do not, and with KM we can consistently say that we meet and exceed the goals our clients set for each email marketing effort.”
Challenge
Zeekee Interactive (www.zeekeeinteractive.com), an internet consulting firm, which has clients ranging from small to Fortune 500, was seeking a marketing platform to provide to their own clients. Their main challenges included not having a system that could provide a steamlined marketing message, non-user friendly email templates that did not match their clients branding, and an easy system that would be easily adaptable to any type of client or business. They needed a partner they could trust and at the same time help grow their own clients’ businesses.
Solution
Zeekee Interactive had experimented with a few email providers in the past, so they were unsure of what to expect. After a few discussions with the Knowledge Marketing (KM) staff, they were confident we could help them. After the demonstration of the system with KM, they knew this is something that clients could use as a benefit in their marketing efforts. They were impressed with the ease of the system and the easy to view and understand reporting. They enjoyed using the real-time reporting to tweak the campaigns and being able to give tangible metrics. KM’s email content editor allowed them to quickly change the branding for each one of their individual clients. This would allow all of their clients, regardless of company size to be able to send out centralized, targeted messages. Along with the initial challenges, Zeekee Interactive discovered that the system would provide value in sending out newsletters, event notifications and reminders, and aid in lead generation. KM’s email marketing platforms reliability and flexibility quickly made an impression, according to David Gibson, President of Zeekee Interactive. “Our clients require emails sent for a variety of reasons all across the board ranging from the small reminders, all the way up to full scale blasts to produce a real business turning point.”
Results
Zeekee Interactive saw that KM’s marketing platform went right to work for their clients. Zeekee’s typically sees a positive ROI for their clients in less than a week, sometimes even as quick as one or two days. One client, LuLu’s at Homeport Restaurant was looking to increase revenue and traffic from their newly created cookbook. Zeekee created and sent out an email on their behalf and in their words, “The results were nothing less than astonishing!” The email had a 39% email open rate in which 72% of them clicked on the link within the email. “We’re proud to say that this “jumpstart” initiated a great season of sales for Lucy’s new cookbook!” said Gibson.
Off the success of the first campaign, LuLu’d had Zeekee send out subsequent email campaigns to further generate T-shirts sales and interest in upcoming events. Within a day of sending the email, Lulu’s had a 52% click rate and set a record for T-shirt and accessory sales. “We have settled on the fact that the ability for us to match branding, its ease of use, as well as the outstanding reporting available has helped us set a new path for LuLu’s at Homeport with their online sales, and large event participation.”
“KM has given us all the tools we need to service all of our clients in one central hub. The easy to use system makes sending a custom email to a very targeted market simple, and quick. By giving us all we need in one place it saves us time, which in turn saves us, and our clients, money.
