Plymouth, MN – March 10, 2010 –Duane Crandall, Chief Executive Officer of Knowledge Marketing, will speak at the upcoming Advertising Federation (AAF) Luncheon “Do More with Less”. Duane will discuss high ROI, improved conversion, and better customer experience as it pertains to your email strategy.

“In today’s highly competitive and fast-paced digital environment, consistency of brand performance, top-of-mind placement and relevant marketing messaging is essential for the intelligent marketer.”

 ~ Duane Crandall

The event will be held on Wednesday, March 17, 2010 from 11:45 am to 1:00 pm CST at the Embassy Suites, Lincoln, NE.

About Duane Crandall: 
Duane provides 20 years of sales, technology, and leadership experience as Founder and CEO of Knowledge Marketing. He oversees Knowledge Marketing’s rapidly expanding business by combining his strong innovative spirit to drive the company’s strategic vision while demonstrating a solid track record of growth in the software environment. Prior to founding Knowledge Marketing in 2004, Duane launched several internet companies: Tecknowledge Management, Geo Teck Systems, Good Donor, as well as the first internet kiosk provider, Public Internet. 

About Knowledge Marketing: 
Knowledge Marketing (KM), a software as a services (SaaS) company, provides affordable-enterprise Web tools integrating Email Marketing, Online Surveys/Data Collection, and Digital Editions. These solutions, along with their cross platform reporting, drive their mission to help marketers successfully build, manage, and grow a profitable online channel. It is trusted by a span of industries including: B2B, Retailers, Publishers, Non-profits and more. In 2009, Knowledge Marketing was ranked number 384 in Inc. Magazine’s Top 500 Fastest Growing Companies. Later that year, the U.S. Commerce Association awarded Knowledge Marketing with the 2009 Best of Plymouth Award in the Marketing Software Category. Knowledge Marketing is privately held with headquarters in Plymouth, MN. For more information, visit www.knowledgemarketing.com or call 1-866-844-6275.

For more information, go to http://www.aaflincoln.org/

Linda Crandall
VP Marketing/Client Services
Phone | 763.746-2798
Fax | 763.746-2785
linda.crandall@knowledgemarketing.com

Please send resumes to careers@knowledgemarketing.com. Oh, and if you have ping pong skills, we definitely would like to consider you!

The holidays are always a great time to give thanks and give back to the community.

One of our customers has done just that and has been  recently recognized as a “Hero Among Us”.

An excerpt from a recent post…

Big Brother Big Sister Foundation (BBBSF) Executive Director Steve Beck shares a pre-game photo op with Celtic Paul Pierce, 76er Andre Iguodala and State Lottery CFO Ed Bartley.  Beck was honored as a “Hero Among Us” by the Celtics and the Massachusetts Lottery Commission for his work as Director of the Big Brother Big Sister Foundation and for his efforts that have netted more than $2,600,000 for community service and educational organizations.  Named honorary team captain for the game, Steve joins a roster of past winners that include professional athletes Doug Flutie and Cam Neely, Oscar winner Stacey Kabat and Nobel Laureate Robert Merton. 

Visit BBBSF website to learn more.

To learn more how Knowledge Marketing has helped with BBBSF’s in-kind giving program, read the most recent case study.

Good news for email marketers! Chances are your marketing budgets decreased in 2009, but Email marketing continues to prove its highly cost effective tactics in good times and bad. See how your industry compares to benchmarks put out by Marketing Sherpa.

As 2009 draws to a close, marketers are still reeling from the challenging year we’ve just lived through. We’ve all watched as our budgets have been cut, resources have been reduced and we are still expected to deliver more value for less money.

Email marketing continues to be the most effective and measurable tool in your marketing kit, with consistent performance in its value and impact on the bottom line. With fewer resources than ever, one way for marketers to deliver high performance is via automated email programs, coupled with lead nurturing tactics.

With automated campaigns, you can send the same message to many recipients at once, reducing the ongoing maintenance required from marketing. When you couple automation with advanced tactics such as dynamic content and triggered campaigns, you are delivering more relevant campaigns and increasing the likelihood of sales conversions.

We have just released our new whitepaper entitled “Email Automation: Do More with Less”.  In it, we outline best practices for email automation and steps to help you get started.

We would like to offer you a complimentary copy and invite you to download it here.

Start automating your marketing campaigns and make 2010 the year that you “do more with less”!

Publishers, like many businesses, are not immune to today’s challenges – budget cuts, trimming of staff, and multiple channels to reach their audience to name a few.

Knowlege Marketing has recently released a web-based tool, Joint Form application. This Joint Form application gives clients the ability to create an online subscription management center all with no technical expertise or IT resources needed. This allows the publishers to create, manage and collect their customer information in a digital, print or eNewsletter format. Features of Joint Forms include:

- Publication Management
- Form Builder integrated for print or digital for new and renewed subscriptions
- Landing Pages for contact info and thank you confirmations
- Flexible design parameters to maximize your brand

The increased flexibility allows clients’ customers the ability to control how and when the messages will be delivered and in the format they prefer.

Clients can further integrate marketing (such as email campaigns) around events like tradeshows and webinars during the subscription process.

Visit our Solutions for Publishers for more information.

The USCA awards outstanding local businesses throughout the country. This award is presented to companies that the USCA believes have achieved exceptional success in their business category. These companies project a positive image of small business in their respective communities.

“Knowledge Marketing is proud to accept this award, as we constantly strive to provide exceptional service to our clients and community,” said Linda Crandall, VP of Marketing at Knowledge Marketing. “We not only serve Plymouth as a valuable economic resource but as an honored community partner that supports many of the local charities across the Twin Cities.”

In June 2009, Knowledge Marketing was ranked No. 384 in Inc. Magazines Top 500 Fastest Growing Companies.

Kati Beller
Web Marketing Specialist
Tel: 763.746.2780
Kati.beller@knowledgemarketing.com