About Alex Schwartzwald

This author has not yet filled in any details.
So far has created 46 blog entries.

A Glimpse into the Future: 2020 and Beyond

It is no secret that the B2B information industry as a whole has been undergoing seismic changes over the last decade and has shifted away from the antiquated systems of the past. The most progressive media companies now closely resemble a data company, and content companies have evolved into technology brands. Connectiv’s Business Outlook Survey sheds new light on how digital and other services are reshaping the industry, and finds that a significant realignment of company revenue mix will […]

Today’s Digital Marketer Infographic

Today’s digital landscape is constantly changing. Staying up-to-date on the latest social, mobile and technological trends is no easy task. To be a Digital Marketer in today’s fast-paced environment, you must have the skillset of both a spy and a ringmaster. Definitely an odd combination, but providing direction, capturing attention and utilizing talent are just a few of the required skills in this role. In an ever-changing world, one constant remains for a digital marketer, the mission and the show […]

Knowledge Marketing Announces All-Star Lineup at its 2016 User Conference


MINNEAPOLIS, MN—(April 5, 2016) – Knowledge Marketing (www.knowledgemarketing.com), a leading provider of data management services, today announced details of its second annual user conference, kmConnect 2016. The conference will take place from May 16-18, 2016 at the DoubleTree by Hilton – Minneapolis Park Place. This interactive event will offer hands-on learning and valuable peer networking for its media clients.

“The foundational mission statement for CEO’s of KM clients is that […]

6 Data and Cultural Considerations When Creating a Unified Database


By now, most of us have heard of a unified audience database, consolidated database, or a unified database. No matter what you call it, a unified database is what publishers dream about at night and drool over during the day. Publishers are the perfect candidate for this system because they typically have multiple data sources.

Publishers have spent years growing their brands and simultaneously have been collecting massive amounts of online […]