The Best of Both Worlds

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We all know the following statement to be true: not having a data management platform and strategy isn’t an option anymore. Understanding your audience data is necessary in order to be able to stay ahead of the game, crush the competition, and give your advertisers the insights they want. This means your data has to be clean, organized, and readily accessible (ideally all in one place!).

On another note, targeted and personalized […]

Is 7 Your Lucky Number?

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There is an old marketing adage that a prospect needs to hear your message seven times before the prospect will take action to purchase a product or service . Movie studio bosses in the 30s discovered that a certain amount of advertising was required to urge someone to see a film, and in most cases, The Marketing Rule of 7 still holds true today.

Prospects need to know […]

The Generation of Optimization

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Do you ever feel like your emails are being sent straight into your subscriber’s trash bin? Has your subscriber list become stagnant, or even worse, smaller? Your efforts aren’t useless, but you may be missing out on revenue generated by more fully optimized emails. Email optimization is not a new practice. Interestingly enough, many companies unknowingly neglect key practices that are proven to drive higher subscription, click-through, and open rates. Here are […]

2017 Knowledge Marketing User Conference Brings Together Top Media Thought Leaders

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MINNEAPOLIS, MN—(March 1, 2017) – Knowledge Marketing, a leading technology firm and provider of data services, today announced details of its third annual user conference, kmConnect 2017. The conference will take place from May 8 – 10, 2017 at the Sheraton Bloomington. This exclusive industry event will offer thought-leading content, hands-on learning and valuable peer networking for its media clients and partners.

“We are focused on helping our clients reimagine their business […]

By |March 1st, 2017|Uncategorized|0 Comments