8 Marketing Trends We’re Thankful For

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Are You Ready for GDPR?

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Global marketers need to be pushing new data collection initiatives to comply with the General Data Protection Regulation (GDPR) adopted last year by the European Union (EU). The first thing to note is GDPR does not allow your existing personal identifiable information (PII) to still be used after May 25, 2018. Moreover, there is no grace period! Thus, if your existing customer data was collected in a way that does […]

Is Your Data the Beauty or the Beast?

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By |November 2nd, 2017|Audience Data, Blog Post, Comic, Creative, Data|0 Comments

How to Succeed with AI

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“44% of executives believe artificial intelligence’s most important benefit is automated communications that provide data that can be used to make decisions.” –Narrative Science

Companies today are considering AI options more and more. But what many companies don’t know is that to be able to succeed with AI you need to have a solid digital plan and good data in place first. If you don’t, you won’t succeed with AI. The key here […]