By now you’ve heard the buzz that “marketing automation is the future!” more times than you can count. Don’t just dismiss these claims, marketing automation is a hot topic for good reason. Gartner predicts that by 2020 85% of relationships will be managed without talking to a human and you can bet that marketing automation will have a role to play.
Part Data Geek. Part Storyteller. With a dash of curiosity and a pinch of analytical thinking, we find ourselves defining the hottest job of the 21st century. These unicorns living amongst the human race are data scientists, and they have some undeniably impressive skills. So, what makes a great one?
There is an obvious value to new leads, but you can’t forget about the data you already have. Your existing database is a gold mine, but if you don’t have a strategy to keep it clean, you’re going to cause some serious damage and miss out on big opportunities. Check out The 6 Pitfalls of Dirty Data and learn how you could be sabotaging your business and preventing growth.
If your emails are at the top of the charts, and continue to perform time and time again, then you have probably hit the stellar rise to stardom as an email rock star. From setting the stage, to delivering a top performance to managing the social groupies that follow your campaigns, you do everything it takes to turn platinum into gold.
Tens of hundreds of emails come across our desks (and yours) advising the best way to do this or that. But, do you really remember them, or even read them? We didn’t think so. In an attempt to get your attention, we’ve decided to go the opposite route and tell you the best ways to fail in your email marketing efforts.