Many marketers have a love-hate relationship with marketing technology because it pushes them outside of their imaginative cave into the foreign realm of analytics and insights. Marketers want to spend time being creative, not analyzing data. They know it’s necessary to understand because data drives results. Although it is known, it’s not something they want to embrace. See the conundrum here?
In honor of the highly anticipated season seven premiere of Game of Thrones we present to you: 7 Unified Audience Database Features Needed to Rule the 7 Kingdoms. We know that if those vying for the Iron Throne had the ability to query a database in Westeros, they’d absolutely love to have these dynamic features and reports at their fingertips.
Data Monetization. Everybody wants to do it, but not everybody knows the steps to get there. We like comparing it to mixing up your favorite cocktail – without following key steps and using the right ingredients you’ll either have an empty glass or a nasty drink. To avoid a barkeep blunder, follow 5 Ingredients That Make a Perfect Data Cocktail to master the mixology of data monetization.
There is an obvious value to new leads, but you can’t forget about the data you already have. Your existing database is a gold mine, but if you don’t have a strategy to keep it clean, you’re going to cause some serious damage and miss out on big opportunities. Check out The 6 Pitfalls of Dirty Data and learn how you could be sabotaging your business and preventing growth.
If your emails are at the top of the charts, and continue to perform time and time again, then you have probably hit the stellar rise to stardom as an email rock star. From setting the stage, to delivering a top performance to managing the social groupies that follow your campaigns, you do everything it takes to turn platinum into gold.
Tens of hundreds of emails come across our desks (and yours) advising the best way to do this or that. But, do you really remember them, or even read them? We didn’t think so. In an attempt to get your attention, we’ve decided to go the opposite route and tell you the best ways to fail in your email marketing efforts.
Want to experience a deep and meaningful connection with your data universe? In order for you to unlock the power of your data, you must first become one with your data. The best way to do this is by investing in a dynamic Customer Data Platform (CDP) and learning what energies make up a strong platform.
By now you’ve heard the buzz that “marketing automation is the future!” more times than you can count. Don’t just dismiss these claims, marketing automation is a hot topic for good reason. Gartner predicts that by 2020 85% of relationships will be managed without talking to a human and you can bet that marketing automation will have a role to play.
Part Data Geek. Part Storyteller. With a dash of curiosity and a pinch of analytical thinking, we find ourselves defining the hottest job of the 21st century. These unicorns living amongst the human race are data scientists, and they have some undeniably impressive skills. So, what makes a great one?
Giving feedback on design can be hard, especially if you don’t have a design background. You have a specific idea of what something should look like, but you can’t quite put it into words. Let’s try and bridge the gap when it comes to communicating with your creative team and talk about the type of feedback that makes your creative cringe.