Joyce Neth, Vice President, Director of Audience Development & Research at Watt Global Media, discusses the value of creating a brand identity for their unified audience database.

Jay DeWitt, President, 10 Missions Media explains how leveraging integrated audience data is not just for the “Big Guys” and it helps drives additional
business opportunities.


Roberta Muller, Vice President of Product Development at Northstar Travel Media, discusses the value of choosing the right partner in executing an audience data integration initiative.

Ronda Hughes, Director of Audience Data for Advanstar Communications pharmaceutical division, discusses the education process she has with clients on prospects regarding the value of her integrated, rich audience database.