Your most powerful weapon is one you already have: your data. We know publishers are always looking for new ways to increase and diversify their revenue streams and the best way to do that is by embracing customer data. Learn how data can help your sales team increase productivity, revenue, and create new opportunities, plus other key concepts of monetization with our new eBrief A Publisher’s Guide to Creating Revenue From Customer Data.
Emerging DMP’s have great data processing capabilities, but often lack the understanding of the nuances of how a publisher operates and structures its business. This eBrief provides the 5 key points and questions to consider when evaluating an integrated DMP.
A technology that has gone from obscurity to the spotlight over night could pose the biggest threat the media industry has faced yet. As online ads become increasingly more obnoxious and intrusive, millions of users are reacting by installing ad blockers.