As the digital landscape changes, so do marketers. Marketers are strategic creatives known for innovation, keeping up with trends, and understanding the modern truths of the evolving market. If they don’t, they fall behind.
What they do, how they do it, and even who they do it for has been shaped by technology and the progression of the modern customer. Audiences are more informed, more sophisticated, more resourceful, and more skeptical than ever. As a marketer, how do you win? Keep evolving and embrace these 8 truths about modern marketing.
Whether it’s for your own in-house use or you’re selling a list to a second or third party, audience data is at the forefront for marketers, agencies and publishers that are thriving. It is essential to understand that not all data is created equal. The purpose of this guide is to provide a starting point for evaluating and understanding any particular source of audience data.
“Email Marketing is dead!” – said the boy who cried wolf. The fact is, email marketing is alive, well, and not going anywhere. It remains an essential tool to your success as a marketer, but without a solid strategy in place you may feel like you are spinning your wheels. We’ve designed an easy 8 step guide to help you think of everything you might need for a successful email campaign.