Whether it’s for your own in-house use or you’re selling a list to a second or third party, audience data is at the forefront for marketers, agencies and publishers that are thriving. It is essential to understand that not all data is created equal. The purpose of this guide is to provide a starting point for evaluating and understanding any particular source of audience data.
Your most powerful weapon is one you already have: your data. Learn how data can help your sales team increase productivity, revenue, and create new opportunities, plus other key concepts of monetization with our new eBrief A Publisher’s Guide to Creating Revenue From Customer Data.
Read All Roads Lead to a UAD: 7 Reasons to Unify & Keep Your Data Clean to learn why it’s essential that you not only unify your data, but invest the time to keep it clean – the future of your business depends on it.