Canon Communications and KMPS have partnered to develop a “Master Audience” file resulting in an unduplicated file of about 800,000 design engineers and managers in the advanced manufacturing sector worldwide. According to Chairman and CEO Charles G. McCurdy this “compelling asset” allows them to “look at our markets and these constituents that we want to reach editorially, and that our marketing partners, exhibitors and advertisers want to reach, in a global sense—both in terms of comprehensiveness and worldwide.”
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KM Publishing Services Helps Canon Break New Ground
