Blog

CEO Duane Crandall on Knowledge Marketing

In a video that originally was shown at the 2010 Ernst & Young Upper Midwest Entrepreneur of the Year Awards, CEO Duane Crandall talks about Knowledge Marketing and its culture.

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Inc. Magazine Unveils Its Fourth Annual Exclusive List of America’s Fastest-Growing Private Companies—the Inc. 5000

Knowledge Marketing  Ranks on the 2010 Inc. 500|5000 List for Second Consecutive Year

Minneapolis, MN , August 25, 2010 – Inc. magazine yesterday ranked Knowledge Marketing No. 2,968 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. In 2009, they ranked 384 on the 500 list. The [...]

5 Tips to Persuade Opt-ins

One of the most valuable assets a business can have is their email list. Marketers must remain focused on acquisition opportunities to compensate for the 20-30% annual churn rate typical of a house email list. Today, not only is there abundance of opportunities in traditional online and offline channels, but also in emerging tactics such [...]

American Advertising Federation (AAF) Omaha invites Knowledge Marketing to speak at upcoming event.

Plymouth, MN – July 6, 2010 –David Bussier, Regional Sales Director at Knowledge Marketing, will speak at the upcoming American Advertising Federation (AAF) Luncheon, “Lead Generation – B2B Marketing Automation”.  David will discuss closing the loop between sales and marketing, measuring and improving the effectiveness of marketing programs, and how to generate qualified sales-ready leads.  

The event will [...]

On-Behalf Messaging Available in ECN.

To capitalize on local relationships your sales channels have with their customers, you can send emails ‘on their behalf’.  You create the content, personalize elements to reflect the local sales person, and then send the emails on the behalf of the local sales person; the from name and email address are those of the local [...]

Targeting Those Who Don’t Open

We all know how precious our subscriber lists are. They are the cornerstone of most, if not all e-marketing activities.   Once you’ve done all you can to craft a relevant and timely message, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic giving your message a second chance [...]

What’s New: Interactive Charts in ECN

You asked, we listened!  Recently we’ve added a new feature on our ECN email software allowing you to interactively chart your email campaign results.  With the new Chart Reports, clients now have the flexibility to choose dates, groups, and multiple chat types to create the reports that most fit your business needs.  This expanded reporting [...]

Any Tips on Optimizing Mobile Email Marketing?

As we all become more attached to our infamous cell phones, marketers should adopt a new set of email marketing tactics tailored for mobile devices. What makes this tricky is that you just can’t prepare an email to be viewable across all devices since each phone has different capabilities in what they can and can’t [...]

Back-to-Basics

Every now and again we all need to be reminded why our email marketing looks the way it does and works the way it works.  Check out our back to the basics series and remember why we do it the way we do, from best practices to just good design and compatibilities.   Read on

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Knowledge Marketing Offers Integration with Salesforce®

Knowledge Marketing Offers Integration with Salesforce®

Minneapolis, MN, May 6, 2010 – Knowledge Marketing, an on-demand email marketing software and services company, announce the integration of their email software platform, ECN with Salesforce.com®. This integration allows users to easily and accurately share their Salesforce.com contacts with their ECN account.
 
 “We developed the integration tool with Salesforce.com so [...]