Knowledge Marketing Expands Reporting Capabilities Going Beyond Clicks to Measure Audience Engagement
Plymouth, MN – Knowledge Marketing, an on-demand marketing software and services company announced that it has added additional reporting functionality to its Enterprise Communication Network© (ECN) marketing platform. These new reporting features further expand their capabilities to offer more one to one analytics for their customers’ email campaigns and give marketers better visibility into their campaign performance and audience engagement.
The new reports also make it easier to develop advanced targeting and segmentation strategies to optimize campaign effectiveness and improve lifecycle marketing. These reports include:
Send on Behalf
Send emails on behalf of your sales reps, franchisees, territory managers and support groups. Auto generates reporting with campaign results by reps, managers, etc.
Consolidate Campaign Results by Date Range
Choose your selected date range and consolidate your campaign results (both aggregate and unique) on a single report.
Multi Group Campaign Results
View a single report based on one campaign to multiple groups. This includes both individual group report and consolidated groups report.
Audience Engagement Report
Identify subscribers that are best clickers, active readers, became inactive, new in-actives and more.
“One of the biggest concerns I hear when talking to marketers’ is their inability to use the information about their subscribers in a meaningful way that will allow them to optimize and improve their campaign performance and conversions,” said Duane Crandall, CEO, Knowledge Marketing. “We remain committed to providing unique reporting metrics for our clients to ensure they have the tools to build powerful customer communications and better integrated campaigns all in a simplified manner.”
These expanded reporting features will be offered to all customers subscribed to the ECN marketing platform.
Linda Crandall
VP Marketing and Client Relations
Tel: 763-746-2798
linda.crandall@knowledgemarketing.com
One Comment
Nice to see KM continuing to bring new features/reports that help me stay on top of my competitors.