The publishing industry is changing and the ability to monetize a consolidated audience database has become one of the key ingredients to a publisher’s success. Knowledge Marketing has created kmIMPACT™ (Integrated Marketing Platform Advertiser Connection Technology), an Audience Management System which assists publishers in all efforts to drive incremental revenue, improve collaboration with key clients and launch marketing services initiatives.
A publisher’s largest asset is their audience, making the ability to articulate complete insight such as demographic, behavioral and contextual attributes critical to remain competitive in the evolving industry. kmIMPACT, a private branded, customized interface of a publisher’s private consensus audience database provides marketers, sales representatives and key clients secure access to particular views of the publisher’s consolidated audience to promote collaboration, increase advertising revenue, improve campaign performance and grow billable marketing services.
Endless opportunities across key clients arise when kmIMPACT is implemented. kmIMPACT’s key value drivers are:
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