Webinars are an excellent educational resource. Whether we’re discussing best practices, new technologies or strategic planning, Knowledge Marketing is always working toward solving problems and staying ahead of the curve.

Upcoming webinars

Leveraging Audience Data to Create a Winning High Margin Proposal
May 22, 2013 1:00pm CDT
Duration: 30 minutes
 
The purpose of this webinar is to give you tactical advice on how to successfully deliver a winning proposal that leverages your company’s rich audience data. No more delivering cookie cutter, low margin, low value ad centric proposals. The time has come for you to execute a more strategic sale that yields better results.
 
The moment of truth as a Publishing Sales Professional today is this: Will my prospect sign the new high dollar, high margin, integrated audience data centric proposal I have in front in of them? Have I done all the right steps to transform myself from being ad centric to being audience centric? Have I done what it takes to increase my individual sales revenue performance, raise the credibility of my organization and meet my target’s clients changing demands? During this webinar you will:
 
· Know what questions to ask your clients to determine their ideal prospect
· Learn to create a winning audience data centric proposal
· Understand best practices in marketing your audience database
· Hear real life use cases of audience based marketing programs
 
Who Should Attend
Whether you are a Chief Executive Officer, Chief Revenue Officer, VP Sales, individual contributor, client manager, marketer or audience development professional you MUST understand how to drive higher margin sales. Everyone plays a part and this webinar shows you how.
 
 

Previous webinars

The Publisher-Advertiser Relationship: Selling Audience Over Ads
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Developing a Unified Audience Database – 5 Items NOT to Overlook
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
7 Ways to Use Audience Data to Your Advantage
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Top 5 Biggest Publisher Initiatives for 2013
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
How One Publisher Solved the Database Riddle
Duration: 45 minutes
Please view the recorded version of the webinar here.
 
If Content is King, What is the Queen?
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Grow Publishing Revenue Through Marketing Services
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Thrive or Die: The Publisher/Advertiser Relationship
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Big Data=Big Opportunity=Big Problems?
Duration: 60 minutes
Please view the recorded version of the webinar here.
 
Selling the Way Your Advertisers Want to Buy
Duration: 30 minutes
Please view the recorded version of the webinar here.
 
Audience Monetization through Data Integration
Duration: 30 minutes
Please view the recorded version of the webinar here.