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The question every publishing executive is asking is this: How do we transition sales from a product/ad-based model to a strategic audience data centric model?
While this change effects editorial, marketing, audience development, circulation, executive, IT and other operational aspects, it is sales and account management that are most impacted. The solution is to transform your sales through audience data.
Publishers are racing feverishly to transition their business and revenue models from being print and ad centric to becoming balanced across print, digital, events and marketing services. From an operational perspective, at the forefront of this initiative is the creation of an integrated, unified single audience database. While this is a noble pursuit, the execution of the project can be extremely complex and is wrought with numerous potential issues that can render the project ineffective.
275 billion dollars is projected to be spent on marketing services in 2013. Most publishers are on the outside looking in. The good news is, the absolute most critical asset you need to drive revenue in marketing services already exists and is at your fingertips. Publishers who create a marketing services plan are outperforming their competitors – where will you be in 2013?
Publishers are sitting on a new revenue goldmine-–their audience. Learn how to make the most of audience information with The Five Truths About Data That Every Publisher Should Know. The information publishers capture about print subscribers, online subscribers, event attendees, social media followers and more hold infinite revenue possibility just waiting to be harnessed. For most publishers, this is a new venture.
As the shift from a print and reader to a digital and user world is transpiring, publishers are struggling to implement audience engagement. At the core of this transformation is your ability to combine all existing silos of information into a centralized database that empowers you to effectively monetize your audience. In the publisher world today, driving up revenue and audience value is not simply done with advertising, but also by tracking behavior and engagement across all media channels.
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. The introduction and evolution of social media has forever changed marketing. However, while many organizations are implementing social media marketing, email still remains one of the most cost-effective tools in a marketer’s tool box.
Sites such as Facebook, Twitter, and LinkedIn have connected people all over the world. Businesses have been adopting new social media marketing techniques to reach new communities and engage customers. Email has been the interactive marketer’s workhorse for well over ten years, providing consistent results with minimal entry costs. As social marketing continues to grow, email marketers must adapt and react quickly and integrate social marketing into their overall email strategy.
Today’s complicated economic environment does not change the fact that B2B marketers still need to generate leads and fill the pipeline for sales. Marketing’s role, by definition, is to convey information about a company, its products and services to prospective customers. It generates leads and hands the prospects over to Sales. The Sales organization then takes those prospects and generates revenue. Sounds simple, but how do we improve the effectiveness of this process?
Why should you choose Knowledge Marketing for your email marketing when there are literally thousands of email service providers throughout the world? With in-depth reporting and analytics, a dedicated account manager to help you every step of the way, and tools to build surveys and digital editions, Knowledge Marketing has become the smart choice for marketers. Learn why with “The Top Ten Reasons Why Marketers Choose Knowledge Marketing”.
In today’s highly competitive and fast-paced digital environment, consistency of brand performance, top-of-mind placement and relevant marketing messaging is essential for the intelligent marketer. Marketers today have less bandwidth and smaller budgets, with the overall mantra being “do more with less”. Email marketing continues to be the most effective and measurable tool in your marketing kit, with consistent performance in its value and impact on the bottom line.
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