Our whitepapers are widely read and a great way to stay current with all of the latest trends in the key verticals which we serve.
From marketing automation tips to strategies for combining social media and email marketing, our whitepapers offer readers an unparalleled perspective.
6 Effective Email Marketing Strategies to Exercise
Putting together an email marketing campaign and hitting inboxes is no longer enough, and it hasn’t been for quite some time. The introduction and evolution of social media has forever changed marketing. However, while many organizations are implementing social media marketing, email still remains one of the most cost-effective tools in a marketer’s tool box.
Email and Social Marketing: How to Use Social Media to Enhance Your Email Marketing
Sites such as Facebook, Twitter, and LinkedIn have connected people all over the world. Businesses have been adopting new social media marketing techniques to reach new communities and engage customers. Email has been the interactive marketer’s workhorse for well over ten years, providing consistent results with minimal entry costs. As social marketing continues to grow, email marketers must adapt and react quickly and integrate social marketing into their overall email strategy.
B2B Marketing Automation: Generate Leads—Create Customers
Today’s complicated economic environment does not change the fact that B2B marketers still need to generate leads and fill the pipeline for sales. Marketing’s role, by definition, is to convey information about a company, its products and services to prospective customers. It generates leads and hands the prospects over to Sales. The Sales organization then takes those prospects and generates revenue. Sounds simple, but how do we improve the effectiveness of this process?
Top 10 Reasons to Choose KM
Why should you choose Knowledge Marketing for your email marketing when there are literally thousands of email service providers throughout the world? With in-depth reporting and analytics, a dedicated account manager to help you every step of the way, and tools to build surveys and digital editions, Knowledge Marketing has become the smart choice for marketers. Learn why with “The Top Ten Reasons Why Marketers Choose Knowledge Marketing”.
Email Automation
In today’s highly competitive and fast-paced digital environment, consistency of brand performance, top-of-mind placement and relevant marketing messaging is essential for the intelligent marketer. Marketers today have less bandwidth and smaller budgets, with the overall mantra being “do more with less”. Email marketing continues to be the most effective and measurable tool in your marketing kit, with consistent performance in its value and impact on the bottom line.
